Problem: Centerpointe Apostolic Church launched a new Mother’s Day Out program and needed a dedicated brand identity that aligned with the main church's values while introducing a fresh, modern aesthetic tailored to young families.

Solution: Developed a comprehensive visual direction by creating five initial concepts and narrowing them down to two refined paths. The final chosen design cleverly integrated structural elements of the existing church logo into a welcoming new cross-on-a-hill icon.

Outcome: Delivered a cohesive identity system that struck the perfect balance between brand familiarity and a fresh, inviting feel. The new logo gave the program an approachable, highly professional visual presence that immediately resonated with parents in the community.