Problem: For the milestone 10-year anniversary event in Dallas, leadership needed a bold centerpiece in the venue lobby that anchored the celebration and gave guests a memorable, high-impact photo backdrop

Solution: Designed and produced a larger-than-life spatial installation featuring a massive, custom-fabricated Roman numeral "X." The structure combined dramatic scale with premium branding elements to reflect the bold energy of the anniversary event.

Outcome: Created a striking visual anchor that captured immediate attention at the venue entrance. It became the most popular photo destination of the conference, giving attendees a bold way to celebrate the milestone.