Problem: A business leadership conference centered around a "Create" theme needed a prominent hub in a tight venue lobby to draw in attendees, introduce them to the business coaching program, and give the team a comfortable space to have sales conversations.

Solution: Designed large, open-concept structures that commanded immediate attention while keeping spatial traffic moving smoothly. To drive engagement, I developed an interactive daily trivia game paired with custom prize machines and theme-aligned swag to naturally pull people into the space.

Outcome: Established a highly successful central destination that gave coaching teams ample opportunities to connect with attendees. The interactive gamification and open layout broke down barriers, leading directly to the highest coaching sales numbers in the event's history.