10-Year: Takeover
EntreLeadership Summit | Dallas, TX | 2024
Problem: A major 10-year anniversary summit held at a large hotel conference center required an immersive, venue-wide rollout to physically scale and implement the milestone brand identity across multiple floors, meeting rooms, and high-traffic directional touchpoints.
Solution: Engineered a comprehensive environmental graphics system that mapped the anniversary brand assets across the entire conference center footprint. Directed the precise placement of large-scale banners, spatial signage, and directional assets to establish an intuitive navigation path.
Outcome: Delivered a highly professional visual ecosystem that seamlessly synchronized with the lobby installations and main stage structures. The effortless wayfinding completely removed spatial confusion across the hotel layout, keeping crowd movements efficient and maximizing attendee engagement.
Project Role:
Strategy: Creative Direction • Brand & Event Strategy
Environment: Experiential Design • Spatial Planning • Vendor Relations
Identity: Art Direction • Graphic Design
WELCOME MAT
WINDOW CLINGS
WALL CLINGS
STACKING TIER CUBES
WELCOME BANNER
THEME FLAG

