Holiday Entrance Activations
Ramsey Solutions Christmas Party | Nashville, TN | 2023
Problem: An annual company Christmas party held at a massive venue required distinctive themed entrance installations to help thousands of guests identify individual party rooms, needing to balance distinct room themes with a unified event-wide brand aesthetic under rigid budget and time constraints.
Solution: Designed and executed a series of large-scale, high-impact balloon installations at each doorway footprint. The structures served as vibrant wayfinding signals, utilizing specific color palettes and shapes to fit individual room themes while maintaining a cohesive visual language across the venue.
Outcome: Successfully solved the venue’s foot-traffic navigation challenges, seamlessly guiding guests to their destinations. The sculptural arches and entry accents elevated the overall festive ambiance, delivering a high-end, memorable environment within strict resource parameters.
Project Role:
Strategy: Creative Direction • Brand & Event Strategy
Environment: Experiential Design • Spatial Planning • Vendor Relations
Identity: Art Direction • Graphic Design

