Summit 2024 – 10th Anniversary
The 10-year anniversary of this premier leadership event was celebrated in true Texas style; bigger and bolder than ever in Dallas. Hosted by Ramsey Solutions, this multi-day experience is designed for business owners and leaders committed to growing themselves and their teams. The milestone year was commemorated with special moments woven throughout the event, honoring a decade of transformative leadership, unforgettable speakers, and the community that made it all possible.
Project Role:
Space Planning, Ideation, Experiential Design, Creative Direction, Art Direction, Graphic Design, Vendor Relations
10 YEARS OF SUMMIT
As the centerpiece of the lobby experience, a larger-than-life installation was created to showcase the Roman numeral "X," symbolizing 10 years. Serving as both a striking visual anchor and a popular photo backdrop, it became a focal point that celebrated the milestone in a bold, memorable way.
Initial Concept Sketch
Design Mockup
Build Drawings
PHOTO-OP
We always aim to design a fun, eye-catching backdrop that serves both as a team photo opportunity and a memorable brand activation for the event. Positioned at the top of the escalators in the main lobby, this installation made a bold first impression; setting the tone for the experience the moment attendees arrived.
Initial Concept Sketch
Design Mockup
Build Drawings
Event Design
The goal for this year was to celebrate and commemorate a decade of impact through this milestone event. The overall design and experience were thoughtfully crafted to invite attendees into moments of reflection with interactive prompts in the lobby; honoring how far they’ve come while inspiring and motivating them for the next 10 years of leadership and growth.
