Summit 2025 – Climb
A premier leadership event hosted by Ramsey Solutions, designed for business owners and leaders who want to grow themselves and their teams. This multi-day experience draws 2,000–3,000 attendees and features keynote speakers, practical sessions, and impactful networking.
Held in Denver, Colorado, this year’s Climb theme perfectly echoed the city’s elevation; challenging business owners to keep pushing higher to grow their businesses.
Project Role:
Space Planning, Ideation, Experiential Design, Creative Direction, Art Direction, Graphic Design, Vendor Relations
BASE CAMP
I was tasked with designing an interactive lobby environment that encouraged attendee engagement through conversation, hands-on education, and live demos; all centered around showcasing a digital product in an approachable, impactful way. To tie in the Climb theme, we added base camp-inspired elements like wood, fabric, and climbing tools to create an immersive, growth-focused space.
Initial Concept Sketch
Development Sketches
Design Drawing
SUMMIT CHALLENGE
To spark attendee interaction, we introduced a gamified sticker challenge centered around a custom water bottle given to each guest. Throughout the event, attendees completed daily tasks around the venue to earn unique stickers; turning exploration and engagement into a fun, collectible experience.
