Summit 2024 – 10th Anniversary
The 10-year anniversary of this premier leadership event was celebrated in true Texas style—bigger and bolder than ever in Dallas. Hosted by Ramsey Solutions, this multi-day experience is designed for business owners and leaders committed to growing themselves and their teams. The milestone year was commemorated with special moments woven throughout the event, honoring a decade of transformative leadership, unforgettable speakers, and the community that made it all possible.
Project Role:
Space Planning, Ideation, Experiential Design, Creative Direction, Art Direction, Graphic Design, Vendor Relations
10 YEARS OF SUMMIT
As the centerpiece of the lobby experience, a larger-than-life installation was created to showcase the Roman numeral "X," symbolizing 10 years. Serving as both a striking visual anchor and a popular photo backdrop, it became a focal point that celebrated the milestone in a bold, memorable way.
Initial Concept Sketch
Design Mockup
Build Drawings
PHOTO-OP
We always aim to design a fun, eye-catching backdrop that serves both as a team photo opportunity and a memorable brand activation for the event. Positioned at the top of the escalators in the main lobby, this installation made a bold first impression—setting the tone for the experience the moment attendees arrived.
Initial Concept Sketch
Design Mockup
Build Drawings
Event Design
The goal for this year was to celebrate and commemorate a decade of impact through this milestone event. The overall design and experience were thoughtfully crafted to invite attendees into moments of reflection with interactive prompts in the lobby—honoring how far they’ve come while inspiring and motivating them for the next 10 years of leadership and growth.
