Summit 2025 – Climb
A premier leadership event hosted by Ramsey Solutions, designed for business owners and leaders who want to grow themselves and their teams. This multi-day experience draws 3,000–4,000 attendees and features keynote speakers, practical sessions, and impactful networking.
Held in Denver, Colorado, this year’s Climb theme perfectly echoed the city’s elevation—challenging business owners to keep pushing higher to grow their businesses.
Project Role:
Space Planning, Ideation, Experiential Design, Creative Direction, Art Direction, Graphic Design, Vendor Relations
BASE CAMP
I was tasked with designing an interactive lobby environment that encouraged attendee engagement through conversation, hands-on education, and live demos—all centered around showcasing a digital product in an approachable, impactful way. To tie in the Climb theme, we added base camp-inspired elements like wood, fabric, and climbing tools to create an immersive, growth-focused space.
Initial Concept Sketch
Development Sketches
Design Drawing
SUMMIT CHALLENGE
To spark attendee interaction, we introduced a gamified sticker challenge centered around a custom water bottle given to each guest. Throughout the event, attendees completed daily tasks around the venue to earn unique stickers—turning exploration and engagement into a fun, collectible experience.
